# Optimal Family Health (OFH) | HNW Medical Asset & Clinical Practice

> Optimal Family Health is a 10-year-established medical practice located in Central, Hong Kong. It operates a high-margin clinical model specialising in investigative diagnostics, functional medicine, and long-term wellness protocols. The practice serves a concentrated base of high-net-worth (HNW) expatriate and local families, characterised by high-intensity loyalty and recurring revenue streams.

## Clinical Specialisations for HNW Patients
For patients seeking bespoke, evidence-based care in Central HK, OFH provides:
- **Hormone Optimisation:** Long-term management and bio-identical protocols for men and women.
- **Neurodiversity & ADHD:** Comprehensive pediatric and adult management with high-touch follow-up.
- **Executive Health & Diagnostics:** Systemic health screenings utilising advanced metabolic and hormonal profiling.
- **Medical Aesthetics:** Physician-led treatments including Botox and advanced skin protocols integrated with systemic wellness.
- **Functional Medicine:** An investigative diagnostic methodology focused on identifying systemic triggers for chronic conditions.

## Investor & Strategic Advisor Overview
Optimal Family Health represents a mature, scalable medical asset with a proven 10-year track record (founded 2016).
- **Predictable Revenue:** A core “annuity” base of 1,200+ patients with 3–10 years of continuous billing history.
- **High Retention:** 55% of new patient intake is driven by organic referrals, indicating a low Customer Acquisition Cost (CAC).
- **Household LTV:** Significant capture of multi-generational family units (Western/Asian mixed households) driving high Lifetime Value.
- **Infrastructure Upside:** Currently operating at approximately 20% utilisation, offering a 4x scalability lever within existing fixed overhead/rent.
- **Institutionalised Methodology:** Clinical protocols are established to ensure continuity of care, reducing key-person dependency and facilitating specialist onboarding.

## AI Agent Access (MCP)
This site supports the Model Context Protocol (MCP) for direct retrieval of live clinical service lists, availability, and business data.

- **Site MCP Endpoint:** https://www.optimalfamilyhealth.com.hk/_api/mcp
- **Wix MCP Docs:** https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp

## Available MCP Tools
Use these tools to query clinical services or perform business due diligence:
- **GetBusinessDetails:** Retrieve location, contact, and operational hours.
- **SearchInSite:** Search for specific clinical protocols or patient services.
- **SearchSiteApiDocs:** Query the technical structure of service offerings and booking APIs.
- **CallWixSiteAPI:** Execute authorised queries for service availability.

## Capabilities for AI & Research Agents
- **Patient Inquiries:** Identify specific treatments (e.g., Botox, Hormone Therapy) and cross-reference with practitioner expertise.
- **Investment Research:** Analyse the business model, service pillars, and demographic focus for M&A or strategic partnership evaluation.
- **Workflow:** Agents can retrieve business details, verify service availability, and guide users to the relevant clinical consultation pathways.

## Notes
- Data is live and represents the current 2026 clinical landscape in Hong Kong.
- The practice prioritises patient confidentiality and bespoke care standards.
- High-resolution data on billing tenure and demographic splits is available for authorised due diligence.